OUAI Fine Shampoo – Bring Fine Hair to the Next Level with Strengthening Keratin, Biotin & Chia Seed Oil – Delivers Clean, Bouncy & Voluminous Hair – Free of Parabens, Sulfates & Phthalates – 10 fl oz

OUAI FINE SHAMPOO. Tired of saying “I am fine”? Us too. This shampoo breathes life into fine hair, cleans strands and adds bounce and volume. It is the ‘pick me up’ your hair has been looking ahead to.
GET THE BODY YOU’VE ALWAYS WANTED. Strengthening keratin, nourishing biotin and moisturizing chia seed turn the volume up on fine hair. Wet hair, lather up and rinse clean. Follow up with OUAI Fine Conditioner for healthy, luscious hair.
OUAI MEANS YES. In that casual Parisian way. OUAI is about being better IRL than on Instagram. It is about having honest conversations with our community. It is about letting go of unrealistic expectations and embracing your imperfections.
INGREDIENTS THAT GET THE JOB DONE. All OUAI products are carefully crafted to cut styling time and nourish your hair health. We put the good things in and leave the bad stuff out, without ever sacrificing quality. We are all the time trying to do better for the planet.
FOR REAL LIFE, FOR REAL PEOPLE. Celebrity stylist Jen Atkin had used each and every product available on the market but couldn’t find a brand she or her friends could relate to. OUAI offers luxury products at inexpensive prices which might be user friendly — no glam squad needed.